‘Social Media Monitoring + Emotions = Cash Cow?’ – ‘Business 2 Community’ Article

Stuart Wooster says, “I read a blog post from IFTTT recently that was very interesting. The basics being that their service has moved into the physical realm, with the ability of being able to control Belkin WeMo devices. As an example, if you check in on FourSquare that you have arrived home, it will tell a Belkin WeMo Switch product to turn on the power to a light.

IFTTT recipe for turning on the lights when you get home by checking into FourSquare. So it got me thinking “What if you could monitor emotions on social networks and then create an action depending on that mood?””.