‘Analytics and Testing: An approach to the delicate balance of confidence and uncertainty’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Analytics and Testing: An approach to the delicate balance of confidence and uncertainty”.

Diana Sindicich says, “Numbers breed confidence. Sometimes, false confidence. So, it’s not only vital to understand what your test results are telling you, but the limitations of those results as well. This understanding should shape how you interpret and present results to your clients or senior management.

Consider the source

Your analysis is only as good as the data upon which it is based. Understanding the limitations of your data and the way it was pulled from databases will assist you in designing the most ideal analysis”.

Analytics and Testing: An approach to the delicate balance of confidence and uncertainty