‘Google Acquires Waze: What It Means’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Google Acquires Waze: What It Means”.
Julie Ask says, “Maps are only growing in importance as they become the primary portal on mobile phones for a growing list of information and services. As Apple showed us last year, it’s critical to own maps – and to do maps well, particularly as a growing percentage of time is spent discovering, accessing, and engaging content within maps. With that said, it’s not immediately clear to me what justifies a $1B+ (reported) price tag for Google’s acquisition of Waze, but I’ll assume they did great due diligence or offered a high price to get a deal done”.
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