‘Marketing Automation: The Need for a Behavior-Based Program’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Marketing Automation: The Need for a Behavior-Based Program”.
Ellen Valentine says, “Marketers, consider this your wake up call. Now, more than ever, buyers have more control over the sales cycle. Many prospects are anywhere from 54% to 80% of the way through the buying cycle (PDF) before they’re even comfortable inviting a sales rep into their evaluation process.
Marketers must therefore evolve with the buying cycle and find some new ways to own the early part of the sales process. How? Well, by incorporating recipient behaviors into their marketing strategy.
Change can be a bit scary. But considering that the goal of every marketing department is to deliver awesome experiences that encourage consumers to partner with and develop relationships with your brand“.
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