‘Why Advertisers Need YouTube’ – ‘Mashable’

Jessica Fee says, “YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren’t just willing to watch videos; they’re actively seeking them out.A video marketing strategy on YouTube can benefit your brand’s social media presence on other networks, too. When Old Spice ran its “The Man Your Man Could Smell Like” campaign, it gained over 80,000 Twitter followers in two days and increased its Facebook engagement by 800%. What do these numbers mean? Well, for Old Spice, they meant a 107% sales increase”.