‘Five Steps to Successful Experience-Driven Commerce’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Steps to Successful Experience-Driven Commerce”.
Loni Stark says, “For all the chest-beating by some retailers about their unbeatable low prices, you’d think that the race to the bottom was the only game in town. The reality is, competing on price is not a sustainable strategy for most businesses; after all, it’s a cinch for the competition to copy your prices as soon as you change them.
So, instead of asking “how low can I go?” ask “how high can I set the bar to deliver an experience that connects with my customers?”
Today’s consumers want to buy from businesses that acknowledge their preferences and desires“.
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