‘Manage Your Marketing: Your Time is NOT Free’ – ‘Business 2 Community’ Article

Margie Clayman says, “It is easy to rationalize social media marketing as a tactic that is more cost-effective than traditional marketing. This post by Erik Deckers suggests that traditional marketing is barely worth your time and money while social media marketing is a cost-effective alternative. Just a year ago, MediaBistro.com suggested that with social media marketing, you can reach “1,000 people for a fraction of the cost using social media than you can through television, billboards or even email.” The Fast Company article we cited last week does not make a single mention of the cost of social media marketing”.