‘Test Planning: 3 simple tips to keep your test planning and optimization on the right track’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Test Planning: 3 simple tips to keep your test planning and optimization on the right track”.

Rebecca Strally says, “Test planning and developing optimization strategies is a long, bumpy road of trial and error before you can reach a true discovery about your customers.

This is where I should also include an important caveat – even the experts can lose their way if they are not careful.

Today’s MarketingExperiments blog post features three insights from our research lab that we use to keep our test planning and optimization strategies on the right track”.

Test Planning: 3 simple tips to keep your test planning and optimization on the right track