‘3 Ways Paid Social Ads Can Explode Your Content’ – ‘Mashable’

Leyl Master Black says, “Content marketing –- creating and distributing relevant content to attract, acquire, and engage your target audience –- has become a popular marketing tactic over the past few years. But although most companies understand how to promote their content via their “owned” channels, such as their Facebook Page, their Twitter account or LinkedIn Company Page, many are missing out on the opportunity to get their content in front of a larger audience through paid social promotions.For example, let’s say you’ve spent time and money developing a great new how-to video or article –- how do you make sure people see it? Promoting it via Facebook Promoted Posts will put it front and center for your fans. Or, what if you’ve received a positive write-up in your local paper? You can make sure your target customers see it by making a small Twitter ad buy targeted at local followers of that paper”.