The latest article on ‘Website Magazine’ is titled “As CPCs Rise, How Will Advertisers React?”.

Pete Prestipino says, “Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers who spent a combined $100 million spend from March through May (2013). The industry typically experiences a slight pullback during the first quarter of the year – a result of the high spending during the Christmas holidays – but that’s certainly not the case here as for many the Adwords Enhanced Campaigns have brought an added level of complexity (and it seems cost, as well confusion)”.

As CPCs Rise, How Will Advertisers React?

Website Magazine

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