‘Email Marketing: How charity: water increased donations by $800,000 using video, increased send schedule’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: How charity: water increased donations by $800,000 using video, increased send schedule”.

Courtney Eckerle says, “Overloading inboxes is a common worry, but this past September, marketers at charity: water proved more email can equal more engagement, and more money.

In this campaign, learn how the team was able to use compelling content to increase the amount of emails sent while decreasing the amount of times they asked for donations”.

Email Marketing: How charity: water increased donations by $800,000 using video, increased send schedule