The latest MOZ blog post is titled “How to Completely Ruin (or Save) Your Website with Redirects”.

Cyrus Shepard says, “Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? When done right, 301 redirects have awesome power to clean up messy architecture, solve outdated content problems, and improve user experience — all while preserving link equity and your ranking power. When done wrong, the results are often disastrous”.

How to Completely Ruin (or Save) Your Website with Redirects

MOZ Blog

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