‘How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy’ – ‘Business 2 Community’ Article

John Brhel says, “What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters?If you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck”.