‘Is Google’s Universal Analytics A Game Changer?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Is Google’s Universal Analytics A Game Changer?”.
Nan Dawkins says, “Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from”.
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