‘Popular Ad Blocker Also Helps the Ad Industry’ – ‘Mashable’

Tom Simonite says, “Whenever discussion starts about how to hide from the tracking code that follows users around the web to serve them targeted ads, recommendations soon pile up for a browser add-on called Ghostery. It blocks tracking code, noticeably speeds up how quickly pages load as a result and has roughly 19 million users. Yet few of those who advocate Ghostery as a way to escape the clutches of the online ad industry realize that the company behind it, Evidon, is in fact part of that selfsame industry.Evidon helps companies that want to improve their use of tracking code by selling them data collected from the 8 million Ghostery users who have enabled the tool’s data sharing feature”.