‘4 Fresh Trends in B2B Social Campaigns′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “4 Fresh Trends in B2B Social Campaigns″.
Baer says, “Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. You have to go beyond”.
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