‘Brand Reputation Management: Your Seven-Point Game Plan’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Brand Reputation Management: Your Seven-Point Game Plan”.
Lorna Walkden says, “Despite its current popularity, brand reputation management (BRM) is not a new concept. Most credible organizations have always taken their reputation seriously. It used to be called PR and word-of-mouth marketing.
However, the arena has changed fundamentally since then. User-generated feedback via social sites and review networks is now commonplace, and such instant feedback means new challenges and opportunities for every business.
Today, BRM is about actively managing the references, conversations, and feedback on your business“.
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