‘How to Promote Your Content Across Owned, Earned, and Paid Media′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Promote Your Content Across Owned, Earned, and Paid Media″.
Baer says, “Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.” While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media”.
How to Promote Your Content Across Owned, Earned, and Paid Media
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