‘Is Google’s Universal Analytics A Game Changer?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise”.
Ginny Marvin says, “One of the first reactions many advertisers had to Google’s enhanced campaigns announcement in February was that CPCs would rise — more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in the past three months. Based on last quarter’s performance, Adobe now predicts Google CPCs will start rising for the first time in two years“.
Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise
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