‘Twitter Inks Deal With Viacom’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Twitter Inks Deal With Viacom”.
Todd Wasserman says, “Twitter announced a partnership with Viacom on Wednesday to create social video advertising campaigns around programs on MTV, CMT, VH1, Nickelodeon, Comedy Central and others.The partnership will launch with the 2013 MTV Video Music Awards. During that show, MTV will serve up real-time, sponsor-supported highlights of notable moments from the show via Twitter. That show is set to air Aug. 25″.
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