‘Why Businesses Should ‘Act Human’ on Facebook’ – ‘Mashable’

Seth Fiegerman says, “No matter how much thought you put into your social media strategy, the real world can always interfere.Robert Reimann spent more than a week hashing out a plan to boost sales and engagement on the Facebook page for his bike tour business, after being matched with Shane Johnston, a social media marketing consultant fromMashable‘s Small Business Panel. With Johnston’s help, Reimann would launch a contest — along with Facebook ads to promote it — in order to attract more fans and build up an email list of customers, which he would then work to convert into sales”.