‘Are Social Media Influencers the Next Super Affiliates?’ – ‘Business 2 Community’ Article

Alek Flekel says, “We are currently witnessing a shift in website traffic referrals. Affiliate Marketing used to be the best way to drive traffic and make sales online. For some companies, affiliates are the 20% that drove 80% of conversions.The affiliates that brought over the most business were labeled as Super Affiliates. They were the cream of the crop and where targets of every online brand. Social Media came along and suddenly a new breed of referrers came into the mix, influencers. These are people who have very big followings and can reach out to large audiences. You don’t have to be celebrity to become an influencer; you could be an authority on a certain topic or just someone with a voice that wants to be heard. If you generate quality content, people will begin to follow you”.