The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: 3 factors to ensure your results are reliable”.

Taylor Lightfoot says, “So, you want to increase conversion rates on your website …

How do you do that?

You test, test and test again until you learn more about how you can better serve your customers … and then you test some more.

Sounds simple enough, right?

Sure, just test a lot.

But …

When testing begins, there are a few things to take into account that can have a significant impact on the validity of your results and the analysis of your data”.

Conversion Rate Optimization: 3 factors to ensure your results are reliable

MarketingExperiments Blog

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