‘Is Your Content in Great Shape? Give It a Workout’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Is Your Content in Great Shape? Give It a Workout”.
Pawan Deshpande says, “As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. Though dragging ourselves out of bed for a five-mile run before that 9 AM meeting isn’t much fun at first, the more we exercise the easier it becomes. That’s because we’re building up our endurance and creating a habit of early-morning runs.
Content marketing is the same way. When we stretch our creative muscles and get into the habit of producing content, it becomes almost second nature.
Last fall, Curata surveyed more than 450 marketing professionals, including CMOs and VPs of marketing, about the state of B2B marketing. Respondents cited limited budget (27%), limited staff (25%), and creating new content (21%) as their biggest marketing challenges“.
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