‘The Social Media Advertising Ecosystem Explained’ – Business Insider
The latest article on Business Insider is titled “The Social Media Advertising Ecosystem Explained”.
Josh Luger says, “The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.
How can you solve this problem? Social media offers a solution.
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habit”.
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