‘Vine Who? Why Brands are Jumping at Video for Instagram’ – ‘Mashable’

Seth Fiegerman says, “Kevin Systrom had barely finished showing off Instagram’s new video features when several brands started posting their own clips. Lululemon was one of the first out of the gate with a video showing a woman doing yoga in different locations. Burberry and Charity: water posted videos as well.Systrom, the co-founder of Instagram, pitched the option to record videos as a way for casual users to capture “moments” of their lives in a new way. But as with most product announcements these days from Facebook — Instagram’s parent company — Systrom seemed to be speaking directly to marketers”.