The latest article on  ‘Marketing Land’ is titled “Analyzing Subscriber Complaints For Better Inbox Placement & Response”.

Tom Sather says, “It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize, subscriber reach — specifically inbox placement — can truly make or break an email campaign. To avoid the spam folder this holiday season and beyond, marketers should analyze subscriber complaints.

A subscriber complaint is marked every time someone receives an email and the subscriber marks it as spam or junk. This information is fed back to the mailbox providers (the Yahoo!s, Gmails, and Hotmails of the world) and informs the spam filters if and where they should deliver the email. If complaints exceed .1% of total mail sent, it’s likely your campaigns will be blocked or sent to spam”.

Analyzing Subscriber Complaints For Better Inbox Placement & Response

Marketing Land

Sharing is caring