‘Yahoo Sees ‘Tweener’ Ads as the Future’ – ‘Mashable’

Todd Wasserman says, “For many consumers, Yahoo is a brand that’s strongly associated with the first dot-com era in the 1990s, and has managed to remain in the first tier of Internet media companies only through consumer inertia.Since Marissa Mayer became CEO of Yahoo last July, however, the company has worked hard to change that perception. The most notable change is the $1.1 billion Tumblr acquisition, which gives Yahoo and its advertisers access to a younger, hipper demographic. But that’s not the only difference”.