The latest article on  ‘Marketing Land’ is titled “Google’s $1 Billion Waze Acquisition To See Antitrust Review”.

Greg Sterling says, “It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze’s revenues are minimal; but, the acquisition price is surely what got the FTC’s attention.

In addition, Waze becomes one fewer potential mapping challenger in the marketplace. According to the Wall Street Journal, the FTC “is expected to focus on whether Waze would have become a head-to-head competitor with Google, whose Google Maps software is the dominant digital mapping and navigation service around the world”.

Google’s $1 Billion Waze Acquisition To See Antitrust Review

Marketing Land

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