‘Google Glass: What Marketers Should Know’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Google Glass: What Marketers Should Know”.
Sarah Rotman Epps says, “Imagine providing essential information to your customers, in the exact time and place where they need it — and delivering that information right in front of their eyes, where they can’t miss it. That’s the vision of marketing on Google Glass. Marketers must think differently about Glass than they do about their Web or smartphone applications. And they should start thinking now about Glass, even though the device likely won’t be shipping to consumers before 2014. Here are the main takeaways from the report“.
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