‘Monitoring Only Like a Marketer Is Losing You Online Sales’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Monitoring Only Like a Marketer Is Losing You Online Sales”.
Steve Rosenberg says, “Forrester Research has found that 79% of online shoppers who have an unsatisfying shopping experience at a website are unlikely to make a purchase from that site again.
E-tail marketers must therefore take a page out of the CIO’s book. Having a well-designed website to keep customers happy is necessary, of course, but it’s also imperative to continuously monitor your IT infrastructure and Web applications to understand performance trends in the online (and mobile) shopping experience.
Using customer experience monitoring tools from IT, alongside sales and marketing measurement, will provide your team with improved campaign performance and increased sales“.
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