‘Who Looks at and Clicks on Banner Ads?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Who Looks at and Clicks on Banner Ads?”.
Verónica Maria Jarski says, “The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers’ attention.
Today, banner ads are ubiquitous. With computers and digital devices featuring blazingly fast connection times, banner ads load quickly. But do they still make an impact on websites?
The answer comes in the form of stats from the following Prestige Marketing infographic. Yes, folks are clicking on the ads. The people most likely to click them are 55 years or older. But they’re not alone in their clicking. Some 58% of folks age 15-24 have clicked on an ad. And 71% of college graduates have clicked on an ad within the last six months“.
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