‘Will Hashtags Help Facebook In The Social TV War?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Will Hashtags Help Facebook In The Social TV War?”.
Ciaran Norris says, “I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking about in order to make the best use of both.
At the back end of last month, following the NewFronts (where digital media owners look to replicate the scale and success of the TV upfronts), Twitter made two important announcements”.
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