‘Email Marketing: Segmentation, triggered sends generate twice the revenue with half as many email sends for furniture company’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Segmentation, triggered sends generate twice the revenue with half as many email sends for furniture company”.
Courtney Eckerle says, “Just a year ago, Smart Furniture was sending mass emails, and whatever it was segmenting was pulled together manually.
After switching email service providers, the team at Smart Furniture was able to grow from five to 30 list segments and implement a welcome, cart abandonment and post-purchase email series. Read how they grew open rates to 311% by developing this action-triggered series”.
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