‘The Future of Marketing Isn’t Noisy, It’s Collaborative’ – ‘Business 2 Community’ Article

Tamara Pitts says, “Businesses are on a constant mission to promote their brand, product or service, and social channels have become an inextricable part of that broadcast. Unfortunately, the noise these platforms create can often be more overwhelming than helpful for consumers, challenging marketers to develop a more personalized approach to communication.

Connecting with Consumers

Out of necessity, much of marketing has shifted away from the “one message fits all” approach to something a bit more agile–a message that is content-focused and powered by the customers themselves“.