‘Content Marketing and Marketing Automation: So Happy Together’ – ‘Business 2 Community’ Article

Jeremy Viault says, “For reasons I don’t really understand, some B2B marketers tend to think they have to pick whether they need to develop a content marketing strategy OR a marketing automation strategy. In fact, an efficient B2B marketing organization today needs a good content marketing strategy AND a top level marketing automation strategy.Here’s how the two can work together:

1. Design a consistent experience across channels

What is the point of paying an agency to create fancy white papers if you keep on using boring e-mail or landing page templates? You need to adapt your e-mail and landing page design to the graphical identity of the content you are creating to provide a seamless user experience across channels”.