‘Creating Killer Calls to Action for Curated Content’ – ‘Business 2 Community’ Article

Jessie Zubatkin says, “Whether you’re curating content on your blog, email newsletter, or elsewhere, calls to action (also called CTAs) can help galvanize readers to take the action you want. These could include sharing the content with a friend, leaving a comment, following you on Twitter, or signing up for your next webinar.

Without a clear call to action, readers won’t know what to do next, so they’ll often click over to another article and forget all about your content, however brilliant it might have been. Calls to action are often (but not always) placed at the bottom of a piece of content”.