MarketingSherpa has published an article titled “Five Ideas on the Business-to-Individual Concept for B2B Marketers”.

David Kirkpatrick says, ” For the next two weeks, we are going to explore some cutting-edge marketing ideas. This week’s B2B Marketing newsletter covers the business-to-individual (B2i) concept. In gathering information for this article, I had to travel to San Francisco, enjoy a wide-ranging phone interview and then negotiate a conversation with the two most prominent experts on marketing moments of truth.

This article offers five lessons on why you should be marketing to the individual, even as a B2B marketer”.

Five Ideas on the Business-to-Individual Concept for B2B Marketers

MarketingSherpa

Sharing is caring