The latest ‘Econsultancy’ blog post is titled “Four great examples of brands using Instagram to break free of the browser”.

Kasia Piekut says, “The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.

With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.

And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns”.

Four great examples of brands using Instagram to break free of the browser

‘Econsultancy’ Blog

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