‘Inside The Rise Of Responsive Design And Its Pros And Cons As A Mobile Strategy’ – Business Insider

The latest article on Business Insider is titled “Inside The Rise Of Responsive Design And Its Pros And Cons As A Mobile Strategy”.

Josh Luger says, “Responsive design, a technology that stretches or shrinks Web pages to fit differently sized screens, has emerged as the most-often recommended manner of optimizing content for mobile devices. This dominance was cemented in mid-2012 when Google recommended responsive design as the best strategy for smartphone-optimized websites.

As the iPhone, Android phones, and iPad became bestselling consumer gadgets, businesses realized their Web presence needed to translate to those smaller screens. Otherwise, their websites would bear tell-tale signs of a business clueless to mobile: tiny text, tinier links, and a jumbled layout. They risked lost traffic and sales”.

Inside The Rise Of Responsive Design And Its Pros And Cons As A Mobile Strategy