MarketingExperiments is hosting a webinar on Wednesday, June 26 at 4.00 pm EDT. The topic of the webinar is “Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion”.

MarketingExperiments team says, “One of the foundational problems with webpages today is layout. Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on common practices they see on other sites, favoring those sites they find aesthetically appealing. But, is this truly effective?

• What should a webpage look like?

• Should it have a rotating banner?

• Do I need strong imagery?

• Should my page flow vertically?

• Can I use tabs?

• Do I need columns?

• Do headers and footers matter?

• Should I use more video?

Our experimentation reveals it is not effective at all, and that it can lead to a significant loss in potential revenue. Even some of the most commonly used webpage templates are severely flawed and hurt conversion. Ultimately, we cannot be satisfied with page templates based on “common practices,” we must learn to test.

To that end, Flint McGlaughlin, Managing Director, MECLABS will distill over a decade of webpage tests to provide you with three high-performing site templates that consistently increase conversion across multiple industries. Our goal is to give marketers science-based principles that can serve as a starting place in determining your optimal page design”.

Webinar Details

Organizer: MarketingExperiments

Topic: Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion

Day/Date: Wednesday, June 26

Time: 4.00pm EDT – Time Zone Converter

Register for webinar details.

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