‘The Power to Predict Who Will Click, Buy, Lie, or Die’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “The Power to Predict Who Will Click, Buy, Lie, or Die”.
Mike Gualtieri says, “If you want to learn more about predictive analytics, you have to read Eric Siegel’s new book as reviewed on my Intro To Predictive Analytics Reading List. Eric is a former Columbia University professor and founder of Predictive Analytics World. I caught up with Eric at Predictive Analytics World in Chicago. Eric says data “encodes experience” and that firms use predictive analytics to ferret out what it means – “who will click, buy, lie, or die”. Watch to hear Eric describe it”.
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