’10 Marketing Lessons I Learned From the Israeli Army’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “10 Marketing Lessons I Learned From the Israeli Army”.
Uri Bar-Joseph says, “Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces (IDF). I don’t tend to speak much of that time, but recently I found myself reflecting about some of the lessons I learned during my service and how they apply to my current role managing people as well as marketing campaigns.
1. Detailed planning is key
Before every mission, exercise, or even routine training, you spend hours if not days on planning, preparing for every scenario that might come up. But even if you can’t prepare for every single scenario, spending that time on planning helps you react faster when unplanned scenarios do come up“.
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