‘Usability Testing: 5 tips for augmenting A/B testing’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Usability Testing: 5 tips for augmenting A/B testing”.
Rebecca Strally says, “At MECLABS, we approach marketing as a science, but even scientists can lose sight of testing to find answers and start behaving as if they already have them.
Our Peer Review Sessions are the most notorious moment for this to happen. We all come together in the hope of having an open discussion on the many possibilities of every test and often end up throwing out solutions instead of making sure we’re asking the right questions.
Consequently, this can become a problem, as we are not our own target audience and often too close to our individual projects to serve as a fresh set of eyes”.
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