‘Building your brand with content marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Building your brand with content marketing”.
Luke Gaydon says, “Today’s changing digital landscape is forcing organisations to re-evaluate their media strategy as the lines between paid, earned, and owned media become blurred.
It’s crucial for marketers to find more cost-effective and coherent means of engaging with consumers, and that’s why content marketing has quickly become a key part of any organisation’s marketing mix, today used by nine out of ten marketers”.
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