‘Can You Trust Anything Mashable Says′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Can You Trust Anything Mashable Says″.
Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly. Strategically, this is a very interesting move by Mashable, as it continues to position the site as a content”.
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