MarketingSherpa has published an article titled “Four Ideas on Marketing to Digital Natives Versus Digital Immigrants”.

David Kirkpatrick says, “These last two weeks have been a bit of a departure from the standard MarketingSherpa fare. We’re covering some emerging marketing topics that are so far unproven, but show significant promise.

Last week, we provided five ideas to ponder about the business-to-individual (B2i) concept, and this week we’re covering the challenge of marketing to digital natives, also known as Millennials, versus digital immigrants — Generation X and older”.

Four Ideas on Marketing to Digital Natives Versus Digital Immigrants

MarketingSherpa

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