‘Is The Art Of Paid Search Marketing Dead?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Is The Art Of Paid Search Marketing Dead?”.
Vic Drabicky says, “If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the early days of our old agency. Maybe I am just getting sentimental in my old age, but I found myself reminiscing once again this past week as I looked through an old sales deck.
“Search is part science, part art,” read the title of a slide that tried to explain this new-fangled thing called paid search.
“Part science, part art.” There was no better phrase in the world to explain what we did than those four words. There was so much science behind what we did – we had numbers that showed how all our campaigns performed – but the art of writing the best creative and finding the newest keywords people were using to search was the added touch that made everything work”.
Comments are closed.
