The latest article on  ‘Marketing Land’ is titled ““Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting”.

Danny Sullivan says, “Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also providing options for those who don’t want to be retargeted this way.

Twitter announced the news on its blog, while the name for the new product offering itself is covered on the associated help page. Called “Tailored Ads,” it will allow advertisers to use information they know about a particular person to better target them with ads, when that person is on Twitter”.

“Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting

Marketing Land

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