‘Twitter Experiments With Email-Based Ad Targeting’ – ‘Mashable’

Todd Wasserman says, “Twitter is attempting to improve its targeting by information from cookies and users’ scrambled email addresses that wil serve up more relevant ad messages.Twitter, which announced the program on Wednesday in a blog post, used this hypothetical example:

How does this work? Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter”.